2K Teases XCOM with Citizen Skywatch ARG

A retro site asking citizens to watch out the skies is the latest viral marketing campaign for the sci-fi shooter XCOM.

Marketers have a harder time acquiring consumers to worry about their products these days. Boo hoo, I know, but ready to fight finished the haphazardness, nerd-central products like games and movies often try to come up with a meta ARG or bombard the endemic press with gimmicks a la the Dante's Inferno campaign. It seems that 2K Games is slowly rolling out something like the early with a Twitter feed, a Facebook foliate and a website devoted to "Citizen Skywatch." The only problem is that casual observers can be clueless A to what this campaign is in reality promoting. The Dreamer just received a press release that mentions the "Citizen Skywatch Alternate World Game for XCOM" however that seems to spot to the sci-fi shooter reboot of the classic turn back-based strategy game. More details leave be surfacing in the days leading up to Kiss of peace Heyday.

A hardly a years agone, the web address http://WWW.citizenskywatch.com began showing a blog featuring entries from soul called "Citizen One." The website warns of an intrusion coming from the skies and urges all readers to keep off vigilance.

ATTENTION CITIZEN SOLDIERS:

THE INVASION HAS BEGUN.

OUR SKIES ARE Full WITH THE SHADOWS OF AN Foe UNKNOWN: ITS ORIGIN IMPENETRABLE, ITS Role INSCRUTABLE, ITS METHODS — INCREDIBLE.

The "Citizen Skywatch Teletype" – otherwise glorious atomic number 3 a Twitter feed set raised by the marketers – went live two days past and a Facebook varlet also now states that the Citizen Skywatch was founded in August 1960. The locating is listed equally: "We are everywhere."

The campaign hints at a large move, perhaps with gameplay elements similar to the I Love Bees jump realness spunky that promoted Halo 2 or the more recent Portal 2 images leaked by Valve earlier this year. But other than the standard marketing pieces listed above, this ARG feels a little sparse – at least right now. More information will represent forthcoming at Kiss of peace Prime, as the release promises that some forum goers will be able to converse with Citizen One himself.

"Attendees at PAX testament be able to step into Citizen One's Seattle trap arsenic he recruits new agents into Citizen SkyWatch to expose the government's attempts to get over up the unexplored threat invading our skies," says 2K Games.

While that sounds riveting – as long as they vex a practiced actor to play the role, I vote in for Sean Connery – IT essential be a second frustrating for the selling team for the Citizen Skywatch Facebook page to be plastered with comments mendicancy for various games than the unrivaled it's meant to promote. "GTA V? Please R*!" one commenter laments.

Reference: Liquified

https://www.escapistmagazine.com/2k-teases-xcom-with-citizen-skywatch-arg/

Source: https://www.escapistmagazine.com/2k-teases-xcom-with-citizen-skywatch-arg/

Share this post